Customers who choose you, and stay.
ForCommon brings groups of committed members directly to partner companies. Lower acquisition cost. Higher retention. Multiplied lifetime value.
Customers cost more, and leave sooner.
To acquire one customer
$1,280
Annual churn
25%
Industry-average CAC for insurance. Industry-average churn for cell service. The same customer base, partly rebuilt every year.
ForCommon brings groups, not individuals.
Pre-qualified, high-intent members. No bidding wars. No long cycles. Members come ready to transact.
Members commit to the group, not just to you.
Group structure creates structural retention. When retention extends from 4 years to 10+, lifetime value multiplies by 3–5×.
Lower acquisition. Higher retention. Multiplied lifetime value.
Customer acquisition cost
Retention
Lifetime value
Annual impact, example
For a 10,000-member ForCommon cohort delivered to an insurance partner. Scales with channel adoption.
Partner with ForCommon.
Founding partners shape pricing, service standards, and member benefits for their category.
Industry benchmarks: First Page Sage CAC by Industry (2025); PLOS ONE / CustomerGauge churn studies; Ringy 2024 insurance industry analysis. Per-partner outcomes vary by category, customer base, and existing acquisition channels.